MARCH 16th is ‘Dynamic Range Day”
According to this campaign,”The Loudness War is a sonic “arms race” where every artist and label feel they need to crush their music onto CD at the highest possible level, for fear of not being “competitive” – and in the process removing all the contrast, all the light, shade and depth – ruining the sound.”
(taken from dynamicrangeday.co.uk)
THIS VIDEO EXPLAINS MORE
Big-name CD manufacturers are distorting sounds to make them seem louder. Sound quality suffers.
What is Dynamic Range Day ?
The “Loudness War” is built on the idea that “louder is better”. However this concept is fatally flawed. The goal of Dynamic Range Day is to reveal this flaw and spread an alternative message:
The fatal flaw of the “Loudness War” sound
In a nutshell: it doesn’t sound good.
Research shows there is no connection between “loudness” and sales
People don’t notice loudness when comparing songs
Dynamic music sounds better on the radio – here’s the proof
Modern music players undo loudness by using ReplayGain
Most listeners just turn loud music down !
So – “loud” music on CD has no benefit on the radio, online, on an mp3 player, or in your CD player. That’s why I call it a legend – the “Loudness War” makes no sense, in 2012.