Blog post by L2 Audio Production student James Woodliffe.
This week Danny Roberts gave a talk to myself and my course peers about his career, day to day roles and the music industry from the perspective of a record label.
Danny is an A&R representative for Decca Records who are a subsidiary of Universal records. He discussed about the two types of A&R, artists past and present, the impact of major labels and his connection with them. It was interesting to hear Danny talk openly about his day to day runnings with the label he works for and his colleagues. It was also interesting to hear his opinion of major/indie record labels from an inside point of view and it was refreshing to hear a talk from an A&R representative who clearly has a love for music. I felt that Danny really understood his business and although money is a crucial factor it isn’t the be all and end all of his job.
Personally, I found his talk very interesting and it confirmed some of my thoughts about the music industry previously to the lecture. It also taught me new concepts and ideas that are currently present within the industry, such as how he sees potential within an artist and what stages he goes through before signing them. Overall it was very enjoyable.
Danny’s recent signing Aurora has just been selected as the artist for the John Lewis TV ad campaign 2015