This is a great insight into how Elbow went about probably their most challenging brief.
“Go into a studio and come up with a global Olympic theme”. It starts with a brass fanfare where the first five notes relate to the five Olympic Rings. It’s a call to attention. The choir was introduced to make it more ‘everyman’. It will become another familiar BBC sporting theme which will be remembered by a generation. Though as Elbow’s Guy Garvey admits, “It’s never going to be as good as ‘Ski Sunday’ theme is it?
Mercury Prize-winning group Elbow have spoken about how they created their anthem for the BBC’s Olympics coverage.
Entitled First Steps, the new piece was recorded with the BBC Philharmonic Orchestra and the NovaVox gospel choir.
First Steps is accompanied by an animation produced at Passion Pictures, showing the landscape of the United Kingdom transformed into a giant sporting arena inside the Olympic Stadium.
Guy Garvey and therest of the band spoke to the BBC about their inspiration for the music and the recording process, and the video’s designer explained how he created the look of the graphics.
The track will be available as a digital download only.
The trailer has been devised around the concept of “Stadium UK” and cleverly uses animation to transform the United Kingdom into a sporting hub where athletes prepare and compete in the Olympic Games. Exchanging swimming pools for the English Channel, running tacks for the streets of Britain and gymnastic apparatus for famous London landmarks.