How do you get your music to an audience? It’s a tricky question and one that students on the Level 2 module Music Production & Enterprise must attempt to answer.
Susi O’Neill is a musician and digital marketing consultant and came to the university today to give a lecture and to help the students devise their promotional strategies for the artists they are working with for this module.
Susi’s very informative lecture covered trends in digital marketing, her own research into independent music distribution and also new business models for music marketing and promotion. She included some very useful advice and a lot of food for thought regarding the state of the recorded music industries.
As a practising musician herself, Susi’s talk tackled exactly the issues and challenges facing the musicians, producers and songwriters in today’s digital environment. I wish she could come back every month!