How do you get your music to an audience? It’s a tricky question and one that students on the Level 2 module Music Production & Enterprise must attempt to answer.
Susi O’Neill is a musician and digital marketing consultant and came to the university today to give a lecture and to help the students devise their promotional strategies for the artists they are working with for this module.
Susi’s very informative lecture covered trends in digital marketing, her own research into independent music distribution and also new business models for music marketing and promotion. She included some very useful advice and a lot of food for thought regarding the state of the recorded music industries.
As a practising musician herself, Susi’s talk tackled exactly the issues and challenges facing the musicians, producers and songwriters in today’s digital environment. I wish she could come back every month!
The week’s guest lecture was by Bill Brewster AKA DJHistory.
Bill is a passionate music fan and in his entertaining and inspiring talk he described how he has managed to make a living from the thing he loves – music.
Describing himself primarily as a record collector, Bill has worked as a journalist (which took him to New York and Geneva for two years), a DJ, a record company owner, a music producer, an A&R person, a record compiler, a liner notes writer, a music consultant, a website owner and an author (Bill’s book Last Night A DJ Saved My Life is the bible of club and DJ culture).
The audience for Bill’s talk was level 3 Audio Production students who will be looking for ways in which to turn their passion (be it radio, music or film-sound) into a sustainable living in the not too-distant future.
For me, what Bill represents, is how versatility, hard work and a love of your subject can create opportunities and, if you’re ready to respond, how one opportunity can lead to another.
Next year Bill is working on a project with legendary record producer and Chic main-man Nile Rodgers. Not bad for a lad from Grimsby!
Earworms are those nagging songs you find yourself humming on the bus.
In this programme, music presenter Shaun Keaveny meets fellow sufferers and scientists to find out why songs get stuck in our head. He asks songwriter Guy Garvey from Elbow how to write a catchy tune and discovers the Holy Grail of musicians everywhere – the ‘earworm formula’.
For the past three years on his 6 Music breakfast show, Shaun has been asking listeners to send in their earworms. When psychologist Dr Lauren Stewart found out, she was fascinated by this strange mental phenomenon. Together they’ve compiled the largest study on earworms to date, with over 10,000 reports from people around the world.
Lauren and her team at Goldsmiths have found that some people are particularly susceptible to earworms. Plus they are starting to discover that certain songs are more ‘earwormy’ than others.
So is there a secret formula behind the world’s catchiest tunes?
Music has always evolved with technology but have the advances always been beneficial?
With news of the forthcoming release of an album entirely composed by a computer what will be left of the creative process for musicians?
Many other musicians have used the latest technology to ‘push the outside of the envelope’ of music, creating sounds and ways of listening previously unknown to man.
In a special edition of Click from the BBC Radio Theatre, presenter Gareth Mitchel and technology specialist Bill Thompson, focus on music and technology.
They are joined by a panel of experts, including the soundscape artist, Martyn Ware – founder member of The Human League and Heaven 17; the technophile composer Alexis Kirke, who has been called “the Philip K Dick of contemporary music”; and the experimenting pianist Sarah Nicolls, who plays on her own ‘Inside-Out Piano’ and triggers music via sensors on her muscles.
I love Chilly Gonzales’s approach to playing and his compositions for the solo piano. In this clip from Rob Da Bank’s Dawn Chorus he explains his thinking behind the challenge of performing beat driven electronic music on a solo acoustic instrument. He also highlights the importance of an understanding of rhythm in music composition.
Recorded at Maida Vale for BBC Radio 1 (25/08/2012). Solo Piano II is out on August 27
It’s the 60th anniversary of the creation of John Cage’s Four Minutes, Thirty Three Seconds. In BBC Radio 4’s Today programme, Evan Davis asks “Is it a profound statement about the concept of music or the silliest composition ever?”
Nicola Stanbridge considers some groundbreaking pieces including Stockhausen’s Helicopter String Quartet and La Monte Young’s piece for Terry Riley which involves pushing a piano into a wall until you exhaust yourself.
Cultural commentator Paul Morley explores a history of popular music through some of the iconic recording studios in which classic albums were created.
Without them music as we know it would simply not exist. At its most basic, there’d be no technology to capture the sounds envisaged by the musicians and created and enhanced by the engineers and producers… and there’d be no music for the record companies to market and distribute. But more than that, the studios actually played a crucial part in the structure and fabric of the music recorded there – the sounds enhanced by the studio space itself… the potential and shortcomings of the equipment and technology housed in the cubicles… and the ability and ‘vision’ of the engineers and producers operating it all to find the new sound that makes the recordings sound different and fresh.
In the final programme of the series Paul Morley ventures to West London and one of the last major studio complexes to be built in the heyday of the music industry. But without an exalted musical history to fall back on and decades of experience to help run it, how do you go about creating a world-class facility frequented by the likes of Amy Winehouse, Mick Jagger and Rihanna… and how do you keep it going when all around you are closing their doors?
“The era of the great recording studio being central to the production of great albums hit its peak around the time the Stone Roses released their debut album. By the end of the 1990s a combination of increasingly sophisticated home recording and the Internet era assault on traditional record companies with their big recording budgets was threatening the very future of the studio. Studios started to close taking their history and artistic and scientific knowledge with them and even though there was a greater mainstream appetite for pop music, the astonishing complicated machines responsible for the history of pop were becoming as antiquated as steam trains, as irrelevant and obsolescent as stately homes.” Morley, 2012.
Cultural commentator Paul Morley explores a history of popular music through some of the iconic recording studios in which classic albums were created. In future programmes he revisits some of the classical masterpieces recorded in the 80 year old Abbey Road Studios and cutting edge pop in Metropolis, the studio complex built when the music industry was at its most bloated peak. But he begins in the rural heart of Monmouthshire – at a studio that grew out of a farm and gave birth to some of rock music’s finest recordings – everything from Queen’s “Bohemian Rhapsody” to the Stone Roses’ eponymous debut album, from Dr. Feelgood’s “Down By The Jetty” to Oasis’ “(What’s The Story) Morning Glory”, even from the Waterboys’ “Fisherman’s Blues” to Adam Ant’s “Kings Of THe Wild Frontier”. Those trying to explain what part the studio played in creating such musical magic include performers (the veteran Dave Edmunds and the newcomers Iko), technicians (John Leckie and Sean Genockey) and the people who (in some cases, quite literally) built the studio and the business (father and daughter, Kingley and Lisa Ward, and Terry Matthews). As the money flowing through the music industry continues to dry up – Paul also asks what future there may be or the historic recording studios that helped build the industry in the first place?
I’ve been listening to this excellent 8 part series recently. Variations covers the history of appropriative collage in music i.e. using other people’s music in your own compositions – something I’ve done many times in my musical career. The series begins with examples from 1908, examines Musique Concrete of the 40s, the Avant Garde and experimental music of the 50s and 60s to sampling and remixing of the 80s and beyond.
The series investigates the whole notion of authorship. Indeed, “The idea of a completely original piece of music is a fairly recent one. Music was passed on through sound, through generations, even for centuries after the invention of written music. Only gradually, and centuries after the implementation of written notation, did it become standard practice for a composer to sign his name to a piece of music and claim it entirely as his own, giving rise to the cult of the individual composer.” (Leidecker, 2008).
The series is available as a free podcast from RWM’s website (under the heading Curatorial). I highly recommend it to our Audio Production students or, indeed, anyone with an interest in society’s experience of music.
“I’m just going to give a heads up that we’re going to wrap it up, …it’s almost time to go, we’re off. A couple more months of us and then it’s someone else’s turn to have a go.” (Chris Moyles on-air 11-7-12)
Yesterday (11th July) saw a major milestone in BBC Radio Broadcasting, in the form of the ritual that is the changing of the guard at the helm of the most listened to time-slot on UK Radio – The Breakfast Show, more specifically Radio One’s breakfast show. The reason – BBC wishes to bring down the average age of Radio One’s audience to 15-29.
Chris Moyles has been Radio One’s DJ at breakfast for years. Most students attending University will have grown up with him. Moyles has won awards, outraged people, increased ratings, climbed mountains for charity, gained weight, lost weight, spoken his mind and generally enjoyed great freedom as he lived out his dream. I have been struck by the amount of debate for and against Chris Moyles – (so much so that one of my own posts on the subject was deleted by a detractor, such is the strength of feeling held by some) He has been praised as ‘the most successful breakfast show host”, and Gary Barlow even wrote a parody song about Mr Moyles ‘The greatest DJ in the World?” http://youtu.be/1Ewaq9cmhLY
I have only met Chris Moyles once, (more of which later) but like millions of other people I feel that I know him well. Each morning on the way to work it was a ritual for me . Radio 4 until ‘thought for the day’ then switch over to find out what Chris Moyles and his ‘ZOO RADIO’ team, Aled, Tina, Comedy Dave, Dominic Byrne, were up to. Often they would spend ages just chatting and discussing topics of the day – occasionally even playing a record or two! People would ‘turn-up’, like the time a breathless Will.i.am brought round a USB stick with a temp mix of ‘This is love“.
I would argue, that to really understand Moyles, you have to listen over a reasonable length of time.
I don’t necessarily like Chris Moyles, he can be incredibly annoying, but he was also entertaining. He is also very proficient in ‘driving’ a radio desk. (backed up by a very efficient team no doubt) but he is a master at talking up to the vocal line, or matching beats, and reacting rapidly live on air, calling up tracks from the now completely digitised music and jingle library. When he actually played tracks I often liked the music he played. Moyles is a bit like Marmite – I can tolerate it, sometimes I really like it, but sometimes I just don’t want any!
You will certainly be hard pushed to find people sitting on the fence in their opinions of him. Radio One’s Ben Cooper described him as: “Quite simply he’s been the most successful breakfast show host in Radio 1 history.” – others find Moyles “utterly vile”, and “a nasty piece of work”
The breakfast slot is seen as key to audiences and image at Radio Stations. People listen driving to work, on the tube, on their phones and at home whilst burning the toast. It’s the slot that gets the nation going in the morning.
Not that Radio One gets the most listeners at that time in the morning. That award goes to BBC Radio 2, and another Chris, EVANS. In the period January to March 2012, Chris Evans Breakfast show scored weekly ratings of 9.23 million listeners against Radio One’s current incumbant Chris Moyles’s 7.1 Million. The other major player is that stalwart of speech radio the Today programme which averages about 6.1 million.
In an On-Air ‘announcement’ (listen here http://youtu.be/L–bVB8QU7M) Chris Moyles revealed to his listeners that he will be leaving Radio One’s morning slot in October after over 8 years at the helm.
Nick Grimshaw was later announced as the new Breakfast show host – and Chris moyles lost no time in playing a trick on Grimshaw, inviting him into the studio this morning (Thursday 12th July – and then leaving him totally alone in the studio without warning!
During his time in office, Moyles has seen the audience for Radio One in the morning rise from the doldrums, and remain high for several years – though now there are signs that Radio audiences are falling with the rise of streaming music services and other outlets.
Moyles has the record for the longest continuous radio show, he has climbed Kilimanjaro with other celebrities for Comic Relief, he has broadcast from various parts of the globe, as well as Hackney, London !! (The Hackney Weekend – community event ) Over the years hundreds if not thousands of incidents have occurred, which all have contributed to peoples feelings about Moyles. He can seem arrogant, but also has a considerate side and can read the mood of the nation well. Two examples display the paradox:
On Tuesday September 11th 2001, the terrorist attacks in America occurred just before Chris was due to go on the air at 3pm UK time. A decision was made not to do the usual show. Instead, Chris played non stop music, interrupted only by regular Newsbeat updates from Claire Bradley. He was wildly praised for his handling of the situation. The next three shows were much the same – featuring emails from listeners, stories from eye witnesses.
(taken from http://chrismoyles.net/teamchris.shtml )
In February 2002, Chris also got himself into hot water with the Broadcasting Standards Commission, when he offered to take Charlotte Church’s virginity on the day she turned 16. The complaints were upheld and Moyles forced to apologise. Despite this, Charlotte has made several subsequent appearances on the show, with Chris even presenting his Christmas Day show live from her mums pub in 2005.
Moyles’s home town is Leeds, where I spent three years in the mid 1980’s. During his departure speech he commented on how getting to the Radio One breakfast slot was a childhood dream. He certainly has worked his way up through a vast array of local radio stations, and I admire the way a Leeds boy made it to the big time – always good to see the seemingly Southern bias being challenged.
Rod McPhee writing yesterday in the Yorkshire Evening Post :
when he first arrived at Radio 1 in 1997 it marked a definitive end of an era of radio where Smashy and Nicey DJs still lingered. He almost sounded like a bloke who’d wandered in off the street and found himself thrust in front of a microphone. That was his gift though. It took a lot of skill and experience to sound that natural. You only have to listen to some presenters on some local radio shows (and some presenters on other Radio 1 shows) to realise just how smooth Moyles really is.”
( http://www.yorkshireeveningpost.co.uk/lifestyle/columnists/rod-mcphee-chris-moyles-love-or-hate-him-you-have-to-rate-him-1-4730770 )
He has a reputation for brashness. Nicholas Lezard write in the Independent:
“I listened to his show the day after the broadcast. To my surprise, Moyles was humility itself, and barely referred to his award, preferring instead to play some great music and make some splendid topical jokes. Ha! Just kidding. He talked about almost nothing else for the first 21 minutes and 14 seconds of the show, by which time someone whispered into his ear and reminded him that Radio 1 was a music station, not a speech station. I had my smugometer to hand, to be scientific, but it exploded.”
( http://www.independent.co.uk/arts-entertainment/tv/reviews/chris-moyles-radio-1-830193.html )
Rod McPhee again :
“Moyles has always given the impression of being a sensitive soul, a reactive personality who takes things personally. Of course, he only gives a hint of this through occasional outbursts, but it’s there all the same. Which is why he’s not only one of the most successful DJs of the last decade but also one of the most interesting. He certainly seems to have more layers than his replacement, Primmie Hill It-kid Nick Grimshaw. Complete with standard issue bouffant and skinny jeans, he’s just a generic clone of modern youth.”
“…we should celebrate him in Leeds. Sure he’s never allowed his Loiner heart to bleed across the pages of newspapers and magazines, but that’s preferable to other stars who love to use their gritty, northern roots to cynically promote themselves.
Truth is, Leeds is a little better off for boasting Moyles in its alumni, and, laud or loathe him, Radio 1’s certainly a lot worse off for losing him”
Changing the breakfast presenter is generational thing at Radio One.
Samira Ahmed writing in The Guardian in November 2011 wrote:
“Radio 1’s dilemma is encapsulated in the totemic persona of its breakfast show presenter, Chris Moyles. Chris Evans’s spiritual heir, Moyles joined Radio 1 in the late 90s and has recently signed a new contract with the station. Now 37, the enfant terrible’s frequent alleged homophobic comments have seen him censured by Ofcom (in 2009) and “warned” by the Radio 1 controller, but, with his valuable ratings, always protected by management. (The new controller, incidentally, is Moyles’s former producer, Ben Cooper).
Whatever you think of him, and there have been plenty of critics, Moyles could be seen to represent what’s happened to adulthood – the phenomenon of extended middle youth, says Garfield, pointing to the demographic of rock festivals. A thirtysomething today is comparable in what they listen to, how they live and consume and how they regard themselves, to a twentysomething a generation ago.”
love or loathe him, we may be in for a quieter time at breakfast on Radio One for a while – my prediction is that ratings will fall under Grimshaw, then a new replacement will be sought, and that person may well become as infamous as Moyles, but it could take several years.
Oh and that meeting I had with Moyles? Well it was in the stairwell at Broadcasting House. I nodded at him and I think he muttered “eorgh” or similar. I don’t remember I was too busy looking at Mariella Frostrup walking down the stairs. Now there’s a radio personality!
CHRIS HAINSTOCK 2012
there is a sound archive of some of Chris Moyles radio shows here
what are your thought s on Chris Moyles and his legacy? –